Meet Melanie Rodriguez

I'm a strategist, problem-solver, and Anti-Expert Business Expert. For 25 years, I worked behind the scenes in music, launching major campaigns, running marketing departments, and building systems that made creativity scalable. Now, I use that same strategic muscle to help entrepreneurs and creatives bring structure to their vision—and clarity to their brand.

Over the years, I’ve led award-nominated marketing campaigns, built operational systems for indie startups and global labels alike, and helped artists and entrepreneurs bring their ideas to life without burning out. I’ve worked at every level—from scrappy DIY projects to top-tier industry teams—and I bring that full-spectrum experience into every client relationship.

My Brand Promise

You bring the vision. I’ll help you build it—with clarity and care.
No gatekeeping. No guru talk. Just real support and systems that work.

  • Thank you for all the work you have done with my branding!! You have helped me to make the back end of my business run so smoothly!! You're a miracle worker!!

    Erin P., Entrepreneur

  • Melanie's expertise in web development was evident in the high quality of her work. She not only fixed the existing issues on my website but also implemented enhancements that significantly improved its functionality.

    Debora F., Entrepreneur

Read More Testimonials

Not Sure Where to Start? That’s Okay.

We’ll talk through it together—no pressure, no hype.
Book a discovery call and let's map out what’s next for your brand or business.